You will be trained as an Integrated Social/Behavioral Scientist who can apply the theory, research, and tools of the Social and Behavioral Sciences to practical problems of government policy and business strategy—and work with decision-makers in both cultures.
This major is designed for students interested in market research and communications, political communications and related careers such as statistics, survey research, and operations research.
The program will also prepare graduates to be competitive for a wide range of graduate training programs in the social sciences at the masters and doctoral levels.
The multidisciplinary nature of this program ensures that you will understand how people take in, and make sense of, information in the world around them; how to measure people’s attitudes, beliefs, and knowledge; and how to analyze and communicate the results of your research to individuals from a variety of backgrounds (industry, government, academic) in a variety of different forms (electronically, in writing, and orally).
This major is designed to produce graduates who will:
- Understand how people acquire and process information; and how they use that information to make decisions.
- Know how to collect relevant data, design databases and metrics, and analyze results.
- Be able to work with and communicate their results to Policy and ‘Decision-Makers’, communications designers, and fellow researchers; in a variety of different forms including written, oral and electronic media.
Customize Your Education
This specialized curriculum is designed to ensure that you have a firm grounding in all three areas of psychology, social science, and communication. You will be able to choose the elective courses that will provide an opportunity to tailor your major based on your career interests. For example, a student interested in obtaining a job in market research might choose to take additional business courses whereas a student interested in a graduate degree in psychology might opt to take additional psychology or data management classes. Similarly, students interested in working with big data may take additional courses in computer science or related areas.
Gain Professional Experience
Your degree program will include a capstone project designed to integrate and apply the concepts and skills learned throughout the curriculum. The capstone will be an individually tailored project defined in collaboration with a faculty adviser, which will typically involve either a field placement or research component.